Privacy Policy

Last updated: 1 September 2026.

Crown Posture Bedding respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Crown Posture Bedding (VIC) Pty. Ltd. ABN 24 098 477 724, trading as Crown Posture Bedding, collects, holds, uses and discloses personal information.

In this Privacy Policy, “Crown Posture Bedding”, “we”, “us” and “our” means Crown Posture Bedding (VIC) Pty. Ltd. “You” and “your” means any person whose personal information we handle.

This Privacy Policy is intended to comply with the Privacy Act 1988 (Cth), including the Australian Privacy Principles, where those laws apply to us.

The personal information we collect will depend on how you interact with us.

We may collect:

Your name.

Contact details, including email address, phone number and postal address.

Enquiry details and messages you send to us.

Product registration details.

Proof of purchase details, including purchase date, retailer, invoice or receipt information.

Product details, including model, size, range, serial number or other identifying information.

Warranty, guarantee, service, inspection or claim information.

Photographs, videos or documents you provide in relation to a product enquiry or claim.

Delivery, inspection or service location details, where relevant.

Marketing preferences and communication preferences.

Website usage information, including cookies, analytics data, browser type, device information, IP address and pages visited.

Social media interactions, where you communicate with us through social media platforms.

We do not generally seek to collect sensitive information. Please do not provide sensitive information unless we request it or it is necessary for your enquiry or claim.

If we need to collect sensitive information, we will only do so where permitted by law, including where we have your consent or where collection is otherwise authorised.

Where practical, you may deal with us anonymously or by using a pseudonym.

However, we may need to identify you to respond to certain enquiries, register a product, verify a purchase, assess a warranty or guarantee claim, arrange an inspection, provide customer support, meet legal obligations or deal with safety, product quality or administrative matters.

We may collect personal information when you:

Submit an enquiry through our website.

Contact us by phone, email, social media or post.

Register a product or guarantee.

Make a customer service, warranty, guarantee or product support request.

Provide feedback, reviews, photographs, videos or testimonials.

Subscribe to updates or marketing communications.

Interact with our website, forms, cookies, analytics tools or social media pages.

Deal with one of our retailers, service providers or business partners in relation to a Crown Posture Bedding product.

Where practical, we collect personal information directly from you.

We may also collect personal information from retailers, service providers, delivery partners, inspection providers or other third parties where it is reasonably necessary for customer service, product support, warranty, guarantee, business or legal purposes.

We collect, hold, use and disclose personal information for purposes including:

Responding to enquiries.

Providing customer support.

Registering products or guarantees.

Assessing, managing and resolving warranty, guarantee, service or product claims.

Arranging product inspections, repairs, replacements or related services.

Communicating with retailers, service providers and customers.

Helping customers locate retailers.
Managing product quality, safety, records and reporting.

Improving our products, website, services and customer experience.

Sending marketing communications, where permitted by law.

Running promotions, campaigns, surveys or customer feedback activities.

Maintaining website security and performance.

Managing business administration, internal reporting and record keeping.

Meeting legal, regulatory, insurance and accounting obligations.

Protecting our rights, property, customers, employees and business.

We may also use de-identified or aggregated information for reporting, analytics, product improvement and business planning.

We may send you marketing communications where you have consented or where we are otherwise permitted by law to do so.

Submitting a general enquiry or making a one-off purchase does not automatically mean you have agreed to receive marketing communications.

Each commercial electronic message we send will include a clear unsubscribe option where required by law.

You can unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us.

We will honour unsubscribe requests within 5 working days, or earlier where required by law.

Even if you unsubscribe from marketing communications, we may still contact you about non-marketing matters, such as product registration, customer service, warranty, guarantee, safety, legal or administrative matters.

Our website may use cookies, pixels, analytics tools and similar technologies to help the website function, improve performance, understand visitor behaviour and support marketing or advertising activities.

The information collected may include pages viewed, time spent on the website, device information, browser information, approximate location, referring websites and interactions with website content.

You can adjust your browser settings to block or delete cookies. Some website features may not work properly if cookies are disabled.

Third-party platforms, such as analytics, advertising or social media providers, may also collect information when you interact with our website or social media pages. Those third parties handle information in accordance with their own privacy policies.

We may disclose personal information to:

Crown Posture Bedding employees, contractors and representatives.

Bedding retailers and store teams, where relevant to your purchase, enquiry or claim.

Service, inspection, repair, delivery or logistics providers.

Website, hosting, IT, software, cloud storage and security providers.

Marketing, email, advertising, analytics and customer relationship management providers.

Professional advisers, including lawyers, accountants, insurers and auditors.

Payment, administration or business support providers, where relevant.

Government, regulatory, law enforcement or dispute resolution bodies, where required or permitted by law.

Other parties with your consent or where otherwise permitted by law.

We do not sell personal information.

Some of our service providers may store, access or process personal information outside Australia.

Where practicable, we will identify the countries where overseas recipients are likely to be located.

These may include countries where our website, hosting, analytics, email marketing, CRM, cloud storage or support providers store or process information. Where practicable, we will take reasonable steps to understand where personal information is stored or processed and to protect that information in accordance with applicable privacy laws.

If it is not practicable to specify every country, we will describe the likely overseas disclosure in a way that is reasonably clear and accurate.

Where we disclose personal information overseas, we will take reasonable steps required by law to protect that information.

We may hold personal information in electronic systems, cloud platforms, email accounts, databases, customer service systems and paper records.

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These steps may include access controls, secure systems, staff processes, password protection, data handling procedures, secure storage and limiting access to people who need the information for business or legal purposes.

No method of transmission or storage is completely secure. If you believe your personal information may have been compromised, please contact us.

We keep personal information for as long as reasonably necessary for the purposes for which it was collected, including customer service, warranty, guarantee, legal, insurance, accounting, product safety and business record purposes.

When personal information is no longer required, we will take reasonable steps to destroy it or de-identify it, unless we are required or permitted by law to retain it.

You may request access to the personal information we hold about you.

You may also ask us to correct personal information if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, please contact us using the details below. We may need to verify your identity before responding.

In some circumstances, we may refuse access or correction where permitted by law. If we refuse a request, we will provide reasons where required.

If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve it.

Please include your name, contact details and a clear description of your concern.

We will acknowledge your complaint and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

If a data breach occurs and we are required by law to notify affected individuals or the Office of the Australian Information Commissioner, we will do so in accordance with the Notifiable Data Breaches scheme.

Our website may link to third-party websites, including retailer websites, brand websites and social media platforms.

We are not responsible for the privacy practices, content or security of third-party websites.

You should review the privacy policy of any third-party website you visit.

Our website and services are not directed to children.

If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to handle that information in accordance with applicable law.

We may update this Privacy Policy from time to time.

The updated version will be published on our website with a revised “Last updated” date.