Our family’s passion is your family’s sleep
Crown Posture Bedding is an Australian family owned and operated business that has grown from very humble beginnings to become a national supplier to major bedding retailers. With manufacturing facilities in Melbourne, Brisbane and Perth employing over 170 people, we pride ourselves on producing a quality product combining traditional hand craftsmanship with the latest innovation and technology in bedding.
3
manufacturing
facilitates
4
bedding brands
35+
years in business
170+
local people employed
500k+
handmade mattresses
OUR LEGACY
Michael Bubunaras, Founder and Master Craftsman
Founder and Master Craftsman, Michael Bubunaras, reflects on the beginnings of Crown Posture Bedding and the purpose behind the business. Surrounded by the hands-on work that continues to shape every Crown mattress, he shares the care, skill and family philosophy behind the brand: Our family’s passion is your family’s sleep.
Our values
What We Believe
Australian Made
Being Australian made means more to us than a label. We're subject to the highest quality control and safety standards. We're committed and proud to be Australian made, owned and operated.
Life
We believe that a healthy life begins while you're asleep. Our beds are designed to maximise your performance when you're awake.
Value
A long lasting bed shouldn't cost you the world. We source only the best materials to create durable, supportive and luxurious beds that won't break the bank.
Choice
Throughout our brands, we provide choice and customisation for our customers.
Family
The heart and soul of our business. Customers, staff, retailers, supply partners – we treat everyone like family.
OUR PHILOSOPHY
We live and breathe mattresses
We are committed to constantly evolving and creating innovative and quality products that deliver our customers a superior sleeping experience. We leave no stone unturned in our pursuit of excellence, crafting bedding that delivers superior quality, luxurious comfort and exceptional value.
Australian-made expertise
Crown Posture Bedding has been making mattresses in Australia for generations, combining skilled workmanship with carefully selected materials and considered construction. Behind every mattress is an experienced team with a deep understanding of how comfort, support and quality come together.
From everyday mattresses to our most premium ranges and custom-made solutions, the same attention goes into every stage of the process. It is an approach built around making better bedding, with care taken in the details that affect how it feels, performs and lasts.
From everyday mattresses to our most premium ranges and custom-made solutions, the same attention goes into every stage of the process. It is an approach built around making better bedding, with care taken in the details that affect how it feels, performs and lasts.
Craftsmanship
Mattress-making remains a hands-on craft. From cutting and layering materials through to assembly and finishing, skilled workmanship and attention to detail are central to the way Crown mattresses are made.
Experience matters too. Knowledge developed over generations continues to inform how each mattress is constructed, checked and finished today.
Experience matters too. Knowledge developed over generations continues to inform how each mattress is constructed, checked and finished today.
Innovation
While traditional skills remain important, the way we make mattresses continues to evolve. New materials, support systems and comfort technologies allow us to refine how our mattresses respond to the body, manage temperature and perform over time.
We carefully combine these advances with proven mattress-making techniques, adopting innovation where it can make a meaningful difference to comfort, support and sleep.
We carefully combine these advances with proven mattress-making techniques, adopting innovation where it can make a meaningful difference to comfort, support and sleep.
Quality at Every Stage
Quality is considered throughout the making of every Crown mattress, from the materials selected and the way each component is assembled to the finishing details and final checks. It is this attention throughout the process that helps create bedding made to perform reliably, night after night.
FACTORY SHOWCASE
Experts at home
Take a peek at our Melbourne factory and witness the precision and expertise our local team pours into our bedding products.
CUSTOM Design
A bed for Australia’s tallest man
At 223cm tall, Kewal Shiels needed a bed that could genuinely fit the way he sleeps. We designed and manufactured a custom solution, including a 2.35m long mattress, a split four-drawer base and a matching upholstered headboard.
The project is an example of our ability to create practical, custom-made bedding for real homes, real spaces and real sleep needs. We can manufacture selected products to suit specific spaces, sizes and requirements. You can also hear from Australian athletes and performers in our Pillow Talk series.
The project is an example of our ability to create practical, custom-made bedding for real homes, real spaces and real sleep needs. We can manufacture selected products to suit specific spaces, sizes and requirements. You can also hear from Australian athletes and performers in our Pillow Talk series.
Awards and Recognition
With a 35-year partnership with Forty Winks, Crown Posture Bedding has been recognised as Bedding Supplier of the Year for four consecutive years, from 2022 to 2025. In 2025, the Physio Pro Advance mattress was also named Product of the Year, following Crown Posture Bedding’s Furniture Supplier of the Year award in 2024. Thank you to our partners at Forty Winks for their ongoing support.
Bedding Supplier of the Year
2022
2023
2024
2025
Product of the Year
2025
Furniture Supplier of the Year
2024
Our values
What We Believe
Australian Made
Being Australian made means more to us than a label. We're subject to the highest quality control and safety standards. We're committed and proud to be Australian made, owned and operated.
Life
We believe that a healthy life begins while you're asleep. Our beds are designed to maximise your performance when you're awake.
Value
A long lasting bed shouldn't cost you the world. We source only the best materials to create durable, supportive and luxurious beds that won't break the bank.
Choice
Throughout our brands, we provide choice and customisation for our customers.
Family
The heart and soul of our business. Customers, staff, retailers, supply partners – we treat everyone like family.
Our History
From one factory floor to a national supply network, Crown’s story has been shaped by steady growth, long-standing partnerships and a commitment to Australian-made bedding.
1990
Established
Crown Posture Bedding opens its doors for the first time in a 1500 sqm warehouse on Cheltenham Road, Dandenong.
1991
Milestone Mattress
Crown sold its first mattress to Forty Winks, beginning a partnership that would define the business.
1992
First Move
Crown relocated to a 2,500 sqm premises on Regent Street, Oakleigh.
1994
On the Move Again
Crown moved to a 3,000 sqm factory on Wells Road, Oakleigh.
1996
Making It Official
Crown signed a national supply agreement with Forty Winks, becoming a preferred supplier to the group.
1998
Home in Mount Waverley
Crown acquired a 6,500 sqm facility on Hardner Road, Mount Waverley.
2001
Regency Bedding Acquisition
Crown acquired heritage brand Regency Bedding, originally established in 1978, bolstering its stable of brands.
2004
Brisbane Factory Opened
Crown established its first Brisbane factory, offering local supply to Queensland.
2005
Last Piece in the Puzzle
Crown appoints licensee in Western Australia, creating a truly national supply chain.
2005
Best Bed in Australia
Crown Posture Bedding won the award at Furnitex for Best Overall Ensemble in Australia.
2009
Nature’s Touch
Crown launched the Nature's Touch brand in Sleepy's stores Australia-wide.
2010
Bedshed
Crown Posture Bedding became the official supplier of Springwall to Bedshed stores on the eastern seaboard.
2011
Crown Designer Collections
Crown diversified into handcrafted quality upholstery, applying the same manufacturing principles to a new category.
2012
500,000 Mattresses Sold
A milestone moment as Crown sold over 500,000 mattresses Australia-wide.
2015
25th Gala Dinner
Crown Posture Bedding celebrated its silver jubilee with a gala dinner in the River Room at Crown Casino, bringing together partners from across the industry, past and present.
2017
Restonic Acquisition
Crown secured the rights to top-10 American brand Restonic, adding it to a growing stable of brands.
2020
China Export
Crown began shipping premium products to Chinese consumers, marking its first international expansion.
2020
Australian Made Campaign
Crown officially signed with the Australian Made Campaign, reinforcing its commitment to local manufacturing.
2021
A New Chapter
The second generation of family leadership took the reins, continuing the Crown legacy.
2021
Crown Invitational
Crown launched its inaugural invitational event, bringing the industry together under one roof.
2022
Supplier of the Year
Crown was named Forty Winks Bedding Supplier of the Year.
2023
Back-to-Back Wins
Crown retained the Forty Winks Bedding Supplier of the Year title for a second consecutive year.
2024
A Triple Crown
Crown swept three major awards: Forty Winks Bedding Supplier of the Year, Forty Winks Furniture Supplier of the Year, and Bedshed National Bedding Supplier of the Year 2023–2024.
2025
New Foundations
Crown purchased a new site for production expansion, investing in capacity for the next chapter of growth.
2025
Four Years Running
A fourth consecutive Bedding Supplier of the Year win cemented Crown’s retail leadership. The Mattress Product of the Year award and our new APA Endorsement marked a breakthrough year for product quality.
2026
Beautyrest Licence Acquired
Secured the exclusive Australian licence for Beautyrest, one of America's most trusted sleep brands, with over a century of innovation in premium mattress design.
2026
Crown Retail Solutions
Crown Retail Solutions launched, expanding our reach into end-to-end retail partnerships.
Our family’s passion is your family’s sleep.
